PACD Water Words That Work November 2016
Date and time
Location
Online
Description
Pennsylvania Association of Conservation Districts and Water Words That Work, LLC are partnering on this environmental communication for November 2016.
Water Words That Work - Workshop Summary
Make a splash with your communications! This course is designed for early and mid career environmental professionals who have public outreach responsibilities as part of their jobs. You'll discover what words and pictures turn your audience on, what turns them off, and why. After completing this class, you'll approach your next website, brochure, email blast, sign, social media post, advertisement, presentation, or other public-oriented message with confidence.
For more on what to expect, watch our orientation video: http://bit.ly/otc-overview
This course will consist of 3 instructor-led, webinar sessions. All sessions begin at 1:00 p.m. Eastern Time.
- Part 1 Session. "The Perils of Preaching to the Choir," Tuesday, Nov 29, 90 minutes
- Part 2 Session. "The Message Method Steps 1-4," Wednesday, Nov 30, 90 minutes
- Part 3 Session. "The Message Method Steps 5-6," Thursday, Dec 1, 90 minutes
Detailed description of the training can be found online at: http://www.waterwordsthatwork.com/environmental-outreach-training
For those of you interested in participating in the certificate track the November 29th meeting will involve an additional 30 minutes for your homework assignments. You'll get the most from the class if you join us for all three sessions, but recordings will be available if you have to miss one.
If you complete all the assignments by 12/10/2016, you'll receive a transcript stating you have completed 10 contact hours of professional development training and are entitled to 1 continuing education credit from your licensing or certification body.
CORE101: Water Words That Work is the first in a four-part series. If you complete the full series, you will earn a professional certificate you can put on your resume.
Your Instructor: Chandra Brown
Chandra leads our online trainings. Before joining our team, Chandra was the Ogeechee Riverkeeper — part of a network of determined waterway guardians. Starting as a one-woman show, she learned on the job marketing and communications skills and grew her rural organization from nothing to nearly 2,000 members
Organized by
PACD works to enhance locally led efforts that support the wise use of the state’s natural resources. The PACD primarily serves as the collective voice for Pennsylvania’s 66 county conservation districts. Over the years the Association has played an integral part in shaping the modern conservation district by providing advocacy, education and training, program coordination and facilitation to districts and their constituents.
Water Words That Work, LLC
Our mission is to ensure American people enjoy safe and healthy water, outdoors and at home. We do this by helping our clients and students succeed with their outreach and communication.