Pennsylvania Association of Conservation Districts and Water Words That Work, LLC are partnering on this environmental communication for November 2016.

Water Words That Work - Workshop Summary

Make a splash with your communications! This course is designed for early and mid career environmental professionals who have public outreach responsibilities as part of their jobs. You'll discover what words and pictures turn your audience on, what turns them off, and why. After completing this class, you'll approach your next website, brochure, email blast, sign, social media post, advertisement, presentation, or other public-oriented message with confidence.

For more on what to expect, watch our orientation video: http://bit.ly/otc-overview

This course will consist of 3 instructor-led, webinar sessions. All sessions begin at 1:00 p.m. Eastern Time.

Part 1 Session. "The Perils of Preaching to the Choir," Tuesday, Nov 29, 90 minutes
Part 2 Session. "The Message Method Steps 1-4," Wednesday, Nov 30, 90 minutes
Part 3 Session. "The Message Method Steps 5-6," Thursday, Dec 1, 90 minutes

Detailed description of the training can be found online at: http://www.waterwordsthatwork.com/environmental-outreach-training

For those of you interested in participating in the certificate track the November 29th meeting will involve an additional 30 minutes for your homework assignments. You'll get the most from the class if you join us for all three sessions, but recordings will be available if you have to miss one.

If you complete all the assignments by 12/10/2016, you'll receive a transcript stating you have completed 10 contact hours of professional development training and are entitled to 1 continuing education credit from your licensing or certification body.

CORE101: Water Words That Work is the first in a four-part series. If you complete the full series, you will earn a professional certificate you can put on your resume.

Your Instructor: Chandra Brown

Chandra leads our online trainings. Before joining our team, Chandra was the Ogeechee Riverkeeper — part of a network of determined waterway guardians. Starting as a one-woman show, she learned on the job marketing and communications skills and grew her rural organization from nothing to nearly 2,000 members

Registrations are closed

PACD Water Words That Work November 2016